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Gold Education & Care

Gold, which is the only naturally occurring yellow metal, has been for millennia the most popular choice in metal for jewelry. Gold’s softness in its pure (24K form) makes it easily malleable and many ancient cultures were able to use even primitive tools to craft gold bracelets, rings, earrings, and necklaces. Gold is always held in the highest esteem (i.e., gold medals, the golden age), and has strongly positive meanings: love, power, happiness, strength, wealth, warmth, hope, optimism, intelligence, justice, balance, perfection, summer, harvest, and the sun.

With our cutting-edge, modern tools, and with the option of using harder and more durable gold alloys that better hold onto jewels (i.e. 18k and 14k), modern jewelers such as those at Diamond Select can create gorgeous, polished, and durable pieces of jewelry ready to become part of your own personal history.

Because gold (which in pure form is soft) is often mixed with other metals to make harder alloys, the price of gold can vary depending on how much of the end-product is actual gold. Gold content is measured in karats (which should not be confused with the term “carat”, used to measure diamond weight). The karats measurement reflects what percentage of the metal jewelry is gold.

10k = 10/24 = 41.7% pure gold
14k = 14/24 = 58.3% pure gold
18k = 18/24 = 75.0% pure gold
24k = 24/24 = 100% pure gold
Yellow Gold

Traditional (Yellow) Gold

We do not offer gold jewelry in 24k, which is too soft for every day wear, or in 10k, which is an alloy less than half gold. Instead, the more traditional, yellow gold alloys offered at Diamond Select are 18k (or 75% pure gold) and 14k (or 58.3% pure gold). The decision between 14k and 18k is a matter of personal taste and preference, as well as budget. 14k has the advantages of added strength, but lacks higher gold content and beauty of the rich yellow color found in 18k.

White Gold

White Gold is a modern variation of gold selected by many people for their jewelry; they want the history and prestige of gold, but without the natural yellow coloring. White Gold White gold is thus an alloy of gold and some white metals such as nickel, silver, and palladium. Diamond Select offers white gold in 14k (58.3% pure gold) and 18k (75% pure gold). There is no 24k for white gold, as 100% pure gold would be yellow. But because 14k and 18k white gold do have high percentages of gold, an untreated alloy would have a light yellowish tint. Thus, in the final process of manufacturing white gold jewelry, the finished piece is plated with rhodium (a shiny, lustrous, hard white metal) to give white gold its brilliant white luster.

Because with heavy wear (such as with a ring worn daily) rhodium plating may wear away, you should know that with white gold, you could need to plan for rhodium re-plating as frequently as every 12 to 18 months, depending on wear.

Rose Gold

Rose Gold

Rose Gold (also known as Pink Gold or Red Gold) is a gold and copper alloy widely used for jewelry, particularly at the beginning of the 19th century. This softer color is most often used of romantic pieces of women’s jewelry. The rose color comes from the copper content; the most common formulation for rose gold is 75% gold, 21% copper, and 4% silver (which is 18k gold). As with white gold, there is no 24K for rose gold, as 100% pure gold would be yellow.

Gold Jewelry Care

Proper care for your gold jewelry is important to maintain its lifelong beauty and value. Always store your gold jewelry separately in a fabric-lined case or in a box with dividers or separate compartments to avoid scratches or other damage. You can easily store your gold jewelry in the Diamond Select box that will come with your jewelry.

It is wise to remove gold jewelry during rugged activities, when using chemicals, or when swimming in a chlorinated pool. Also, you should check your jewelry regularly to ensure that none of the prongs are loosening; if you are concerned about any such movement, you can call Diamond Select and we can arrange to inspect and provide care for your ring.

To clean your gold jewelry, use a mix of mild non-abrasive detergent and warm water, or a specialized jewelry-cleaning solution. Do not use any hard bristles on your gold jewelry, as you could cause scratches. Instead, gently scrub the surface and hard-to-reach areas (such as the clasp, or between the prongs holding the gemstone) with a soft-bristled jewelry brush or with a soft cloth.