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Platinum Education & Care


At Diamond Select, we know that many discerning shoppers prefer the look of platinum for their jewelry, as platinum has a lustrous white finish naturally, is tarnish-resistant (unlike silver), and does not require plating (unlike white gold). Platinum was first discovered in the mid-1500s in Mexico, and its name is derived from the Spanish term platina, which is literally translated into "little silver".

Platinum is a popular choice for diamond jewelry because its brilliant white luster adds to the radiance of the diamonds. Diamond Select only uses the purest forms of Platinum – 950 Platinum (which is 95% platinum and 5% alloy metals) and 900 Platinum (which is 90% platinum and 10% alloy metals). These are the only forms of platinum considered to be high-grade, and you should not allow less for your fine jewelry.

Platinum, which is four times stronger than gold, does not wear away and holds precious stones tightly and firmly. It is thus a very good choice for rings or other items expected to be worn on a daily basis.

However, because of the relative rarity of platinum, which is mined mostly in Russia and South Africa, it is much more expensive of a metal choice than 18k gold. At Diamond Select, we know that your budget is always a primary concern; thus, you can use Diamond Select’s Ring Builder tool to explore the difference in price when you select different metal settings for your diamond jewelry.

Platinum Jewelry Care

Even though platinum jewelry is so durable, you should store it in a fabric-lined case or in a box with dividers or separate compartments to avoid scratches or other damage from your other pieces. You can easily store your platinum jewelry in your Diamond Select box that will come with your jewelry.

Your platinum jewelry should be cleaned regularly, to keep it from building up a matte patina that decreases the shine. To clean your platinum jewelry, use a mix of mild non-abrasive detergent and warm water, or a specialized jewelry-cleaning solution. Do not use any hard bristles on your gold jewelry, as you could cause scratches. Instead, gently scrub the surface and hard-to-reach areas (such as the clasp, or between the prongs holding the gemstone) with a soft-bristled jewelry brush or with a soft cloth.

Also, be careful about wearing platinum rings if you are going to have your hands submerged in water for a substantial amount of time, as water can make your fingers shrink and you can lose your ring.